ABS-CBN RULES NATIONWIDE TV RATINGS, HITS 50% ON PRIMETIME IN OCTOBER

ABS-CBN remains to be the most watched TV network in the country among nationwide among urban and rural homes combined last October with an average national audience share of 42% vs. rival network GMA’s 38%, according to recent data from Kantar Media.

On primetime (6 PM to 12 MN), ABS-CBN hit a whopping 50% average audience share nationwide, or a 19-point-lead over GMA 7’s 31%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Leading the pack of most-watched programs in the country is the Coco Martin-starrer “FPJ’s Ang Probinsiyano” with an average national TV rating of 39.4% followed by the 2015 remake of “Pangako Sa’Yo” (33.4%) and ABS-CBN’s flagship newscast “TV Patrol” (32%).

Weekend programs “MMK Ang Tahanan Mo” (28.8%) and “Wansapanataym” (27.1%) landed on the 5^th and 6^th spots respectively after consistently dominating Saturday and Sunday programming the previous month.

“Pasion De Amor,” meanwhile, continues to heat up primetime viewing on seventh place with an average national TV rating of 26.4% followed by comedy programs “Home Sweetie Home” (26.2%) on the eight slot and “Goin Bulilit” (25.2%) tied with “Rated K” (25.2%) on the ninth.

Completing the roster of top ten most watched programs in the country for October is ABS-CBN’s newest talk-comedy-game show “Celebrity Playtime” with 24.3%. Overall, ABS-CBN swept nine out of the top ten programs nationwide according to Kantar Media.

Meanwhile, more and more online and smartphone users continue to watch ABS-CBN programs online via the video-on-demand and livestreaming service iWanTV. “On The Wings of Love” is still the most watched program online with 4.4 million views, followed by “Pangako Sa ‘Yo” with 2.8 million views, and “Ang Probinsyano” with 1.8 million views. “Pinoy Big Brother 737” (1.2 million) and “All Of Me” (975,290 views) are also online favorites last month, along with “Pasion de Amor” (764,673) and “Doble Kara” (697,033).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP IN OCTOBER 2015 BY HOUSEHOLDS

TABLE 2.  TOTAL DAY BALANCE LUZON TV VIEWERSHIP IN OCTOBER 2015 BY HOUSEHOLDS

TABLE 3.  TOTAL DAY VISAYAS TV VIEWERSHIP IN OCTOBER 2015 BY HOUSEHOLDS

TABLE 4.  TOTAL DAY MINDANAO TV VIEWERSHIP IN OCTOBER 2015 BY HOUSEHOLDS

TABLE 5.  NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP IN OCTOBER 2015 BY HOUSEHOLDS

TABLE 6.  TOP 10 PROGRAMS IN OCTOBER 2015 (NATIONAL HOMES)

TABLE 7.  TOP 5 PROGRAMS IN iWanTV in OCTOBER 2015

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“FPJ’s Ang Probinsyano” pinakapinapanood pa rin sa buong bansa
ABS-CBN NANGUNA SA NATIONAL TV RATINGS; PRIMETIME BIDA PUMALO SA 50% NOONG OKTUBRE

Nanatili pa ring pinakapinapanood na TV network sa bansa ang ABS-CBN matapos itong magtala ng average national audience share na 42% sa pinagsamang urban at rural homes noong Oktubre kumpara sa GMA na may 38%, base sa pinakahuling datos ng Kantar Media.

Patuloy rin ang pamamayagpag ng Kapamilya Network sa primetime (6 PM to 12 MN) sa average audience share na 50% nationwide, o 19 puntos ang lamang sa 31% ng GMA. Ang primetime ang pinakamahalagang timeblock dahil sa mga oras na ito may pinakamaraming nanonood kung kaya’t importante ito sa advertisers na naglalagay ng patalastas para maabot ang mas nakararaming Pilipino sa buong bansa,

Mas mapagkakatiwalaan ang datos ng Kantar Media na batay sa 2,609 na kabahayan sa parehong urban at rural areas sa bansa. Mas marami at eksakto kaysa sa service provider ng ibang networks, ang AGB Nielsen, na mayroong 1,980 kabahayan na nakabase lamang sa mga urban area. Kinakatawan ng Kantar Media ang 100% ng mga kabahayang may telebisyon sa Pilipinas, habang umano’y 57% lamang ang kinakatawan ng AGB Nielsen dahil hindi kasama ang rural areas sa datos nito.

Nangunguna pa rin sa listahan ng pinakapinapanood na mga programa sa buong bansa ang “FPJ’s Ang Probinsiyano” sa average national TV rating na 39.4% na sinundan ng “Pangako Sa’Yo” (33.4%) at “TV Patrol” (32%).

Nasa ikalima at ikaanin na puwesto naman ang weekend programs na “MMK Ang Tahanan Mo” (28.8%) at “Wansapanataym” (27.1%) matapos itong patuloy na manguna tuwing Sabado at Linggo noong nakaraang buwan.

Samantala, mainit pa ring tinatangkilik ng sambayanan ang “Pasion De Amor” sa average national TV rating na 26.4% na sinundan ng comedy programs na “Home Sweetie Home” (26.2%) sa ikawalong puwesto at “Goin Bulilit” (25.2%) at “Rated K” (25.2%) na tie sa ika-siyam na puwesto.

Ang pinakabagong talk-comedy-game show na “Celebrity Playtime” ang kumumpleto sa top ten sa average national TV rating na 24.3%. Sa pangakalahatan, siyam sa sampung pinakapinapanood na programa sa bansa ay mula sa ABS-CBN ayon sa Kantar Media.

Bukod naman sa TV, sinundan ng mga Pilipino ang mga Kapamilya program sa kanilang computers, laptops, o smartphones gamit ang video-on-demand at livestreaming service ng iWanTV. Pinakapinanood dito ang “On The Wings of Love” na nagtala ng 4.4 million views, kasunod ang “Pangako Sa ‘Yo” na may 2.8 million views at “FPJ’s Ang Probinsiyano” na may 1.8 million views. Paborito ring panoorin sa iWanTV ang “Pinoy Big Brother 737” (1.2 million views), “All of Me” (975,290 views), “Pasion De Amor” (764,673 views) at “Doble Kara” (697,033 views)

Ngayong taon, itinanghal ang ABS-CBN Corporation bilang Best TV Station sa bansa ng 12 award giving bodies tulad ng Andurog Awards, Aral Parangal Awards, Eastern Visayas State University’s (EVSU) Students’ Choice Mass Media Awards, Gandingan: UPLB Isko’t Iska’s Broadcast Choice Awards, Gawad Kamalayan Awards, Gawad Tanglaw Awards, KBP Golden Dove Awards, at Northwest Samar State University’s Students’ Choice Awards For Radio and Television. Ito ay pinarangalan din ng nasabing pagkilala sa Paragala Central Luzon Media Awards, Platinum Stallion Media Awards, UmalohokJUAN Awards, at USTv Student’s Choice Awards.

May 26 na TV networks, ad agencies, at pan-regional TV networks ang kasalukuyang naka-subscribe sa ratings services ng Kantar Media na kilala sa buong mundo bilang isang kumpanyang sumusukat at nananaliksik ng mga manonood ng telebisyon. Kabilang sa subscribers nito ang ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, ZenithOptimedia, Viva Communications Inc., Manprom, Philippine Daily Inquirer , CNN Philippines, Starcom, Clubmedia, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis  Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M)as well as Group M (Mindshare, MEC, MediaCom, and Maxus).

Kabilang din sa mga internation subscribers ng Kantar Media ang Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment at Sony Pictures International.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP IN OCTOBER 2015 BY HOUSEHOLDS

TABLE 2.  TOTAL DAY BALANCE LUZON TV VIEWERSHIP IN OCTOBER 2015 BY HOUSEHOLDS

TABLE 3.  TOTAL DAY VISAYAS TV VIEWERSHIP IN OCTOBER 2015 BY HOUSEHOLDS

TABLE 4.  TOTAL DAY MINDANAO TV VIEWERSHIP IN OCTOBER 2015 BY HOUSEHOLDS

TABLE 5.  NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP IN OCTOBER 2015 BY HOUSEHOLDS

TABLE 6.  TOP 10 PROGRAMS IN OCTOBER 2015 (NATIONAL HOMES)

TABLE 7.  TOP 5 PROGRAMS IN iWanTV in OCTOBER 2015