ABS-CBN, the country’s leading media and entertainment company, captivated more viewers in September and registered a 46% average audience share nationwide in combined urban and rural homes as compared to rival GMA’s, which only got 34%, according to data from Kantar Media.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has 2,000 homes based in urban areas that represent only 57% of the Philippine TV viewing population. ABS-CBN has consistently cited national TV ratings covering urban and rural homes in Luzon, the Visayas, and Mindanao.
Eight out of the top ten most watched programs last month were produced by ABS-CBN led by “FPJ’s Ang Probinsyano” with an average national TV rating of 39.2%. The program is currently celebrating its first anniversary.
It was followed by newest weekend top-rated “Pinoy Boyband Superstar” (34.5%), which features good-looking and talented boys reaching for their dreams, and fantasy drama “Wansapanataym” (34.2%).
“TV Patrol” remains as the most-watched newscast in the country with an average national TV rating of 33.1% beating “24 Oras” with only 22.6%.
“Magpahanggang Wakas” instantly landed on the 8th spot and scored an average of 25.2% after it premiered on PH TV last Sept 19.
Other programs in the top ten include “MMK” (31.5%), “Goin Bulilit” (27.2%), and “Home Sweetie Home” (26.8%).
Meanwhile, “It’s Showtime” is still the most watched program on noontime, hitting an average national TV rating of 18.1% vs “Eat Bulaga” with 13.0%.
ABS-CBN’s primetime block continues to dominate urban and rural Filipino households, hitting a national audience share of 49% last month vs GMA’s 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Aside from primetime, ABS-CBN also ruled other time blocks nationwide that include the morning block (6AM to 12NN) with 41% vs GMA’s 36%; noontime block (12NN to 3PM) with 45% vs GMA’s 34%; and afternoon block (3PM to 6PM) with 46% vs GMA’s 34%.
While ABS-CBN has sustained its TV ratings dominance, it has also kept its leadership in the digital platform through its pioneering video-on-demand service iWant TV. Rapidly transitioning into a digital company, ABS-CBN leads all media networks in bringing its content online to address the change in the Filipinos’ viewing habits.
Top programs on iWant TV last month are “Till I Met You,” “Pinoy Big Brother Lucky Season 7,” “FPJ’s Ang Probinsyano,” “Doble Kara,” and “The Greatest Love.”
More Filipinos will be able to watch ABS-CBN shows soon with its partnership with PLDT, Inc., which will enable PLDT and Smart subscribers to access iWant TV’s rich library of TV shows, specials, and other exclusive content. iWant TV is the leading OTT platform in the country with over 6 million subscribers.
In other areas, ABS-CBN also dominated GMA. The Kapamilya network led the ratings game in Total Luzon with an average audience share of 41% vs GMA’s 37%; in Total Visayas with 55% vs GMA’s 26%; in Total Mindanao with 58% vs GMA’s 28%; in Total Balance Luzon with 49% vs GMA’s 35%; and in Metro Manila with 37% vs GMA’s 33%.
ABS-CBN has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries and is also the pioneer of digital television in the country. ABS-CBN has also ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others, showing that it has become more than a broadcasting network through the years.
The company reported PHP 20.9 billion consolidated revenue for the first half of 2016, bringing its net income to PHP 2.1 billion, 76% higher compared to the same period last year.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Among its local current subscribers are ABS-CBN, Peoples Television Network Inc., The Huddle Room Media Inc., JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications Inc., Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and Media Agency groups IPG Mediabrands (Touch BPN, UM), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus).
International subscribers to Kantar Media include Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 46 |
| 2 | GMA | 34 |
| 3 | TV5 | 6 |
| Source: Kantar Media | ||
TABLE 2. NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 49 |
| 2 | GMA | 33 |
| 3 | TV5 | 7 |
| Source: Kantar Media | ||
TABLE 3. NATIONAL MORNING (6AM-12NN) TV VIEWERSHIP (URBAN AND RURAL) IN
SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 41 |
| 2 | GMA | 36 |
| 3 | TV5 | 4 |
| Source: Kantar Media | ||
TABLE 4. NATIONAL NOONTIME (12NN-3PM) TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 45 |
| 2 | GMA | 34 |
| 3 | TV5 | 5 |
| Source: Kantar Media | ||
TABLE 5. NATIONAL AFTERNOON (3PM-6PM) TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 46 |
| 2 | GMA | 34 |
| 3 | TV5 | 6 |
| Source: Kantar Media | ||
TABLE 6. TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 41 |
| 2 | GMA | 37 |
| 3 | TV5 | 6 |
| Source: Kantar Media | ||
TABLE 7. TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 55 |
| 2 | GMA | 26 |
| 3 | TV5 | 6 |
| Source: Kantar Media | ||
TABLE 8. TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 58 |
| 2 | GMA | 28 |
| 3 | TV5 | 5 |
| Source: Kantar Media | ||
TABLE 9. TOTAL DAY BALANCE LUZON TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 49 |
| 2 | GMA | 35 |
| 3 | TV5 | 5 |
| Source: Kantar Media | ||
TABLE 10. TOTAL DAY METRO MANILA VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 37 |
| 2 | GMA | 33 |
| 3 | TV5 | 5 |
| Source: Kantar Media | ||
TABLE 11. TOP 20 PROGRAMS IN SEPT 2016 (NATIONAL URBAN AND RURAL HOMES)
| Rank | Channel | Title | Rating in % |
| 1 | ABS-CBN | FPJ’S ANG PROBINSYANO | 39.2 |
| 2 | ABS-CBN | PINOY BOYBAND SUPERSTAR | 34.5 |
| 3 | ABS-CBN | WANSAPANATAYM | 34.2 |
| 4 | ABS-CBN | TV PATROL | 33.1 |
| 5 | ABS-CBN | MMK 25 | 31.5 |
| 6 | ABS-CBN | GOIN’ BULILIT | 27.2 |
| 7 | ABS-CBN | HOME SWEETIE HOME | 26.8 |
| 8 | ABS-CBN | MAGPAHANGGANG WAKAS | 25.2 |
| 9 | GMA | ENCANTADIA | 23.0 |
| 10 | GMA | 24 ORAS | 22.6 |
| 11 | ABS-CBN | TV PATROL WEEKEND | 22.0 |
| 12 | ABS-CBN | TILL I MET YOU | 21.8 |
| GMA | PEPITO MANALOTO ANG TUNAY NA KUWENTO | 21.8 | |
| 13 | ABS-CBN | RATED K HANDA NA BA KAYO? | 21.6 |
| 14 | GMA | MAGPAKAILANMAN | 21.1 |
| 15 | ABS-CBN | MINUTE TO WIN IT LAST MAN STANDING | 21.0 |
| 16 | GMA | ALYAS ROBIN HOOD | 20.4 |
| 17 | ABS-CBN | TUBIG AT LANGIS | 19.6 |
| 18 | ABS-CBN | IPAGLABAN MO | 19.3 |
| 19 | GMA | DESCENDANTS OF THE SUN | 19.1 |
| 20 | ABS-CBN | IT’S SHOWTIME (SATURDAY) | 18.7 |
About ABS-CBN Corporation
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.
‘Till I Met You,’ nangunguna online sa iWantTV
ABS-CBN MAS TINUTUKAN SA BUONG BANSA NOONG SETYEMBRE
Maganda ang pasok ng ber months para sa ABS-CBN matapos magtala ang Kapamilya Network ng average national audience share na 46% noong Setyembre kumpara sa kalabang GMA 7 na pumalo lang ng 33%, base sa pinakahuling datos ng Kantar Media.
Gumagamit ang Kantar Media ng 2,610 na kabahayan sa parehong urban at rural areas sa bansa sa pangangalap nito ng datos. Mas marami at eksakto kaysa sa service provider ng ibang networks, ang AGB Nielsen, na mayroong 2,000 na kabahayan na nakabase lamang sa mga urban area. Kinakatawan ng Kantar Media ang 100% ng mga kabahayang may telebisyon sa Pilipinas, habang umano’y 57% lamang ang kinakatawan ng AGB Nielsen dahil hindi kasama ang rural areas sa datos nito. Consistent din ang paglalabas ng Kantar ng datos na sakop ang mga manonood sa urban at rural areas nationwide habang ang isa naman ay naglalabas lamang ng datos ng mga manoood sa Urban Luzon at Mega Manila.
Walo sa top ten na pinakapinanood na programa sa bansa noong nakaraang buwan ay mula sa ABS-CBN sa pangunguna pa rin ng “FPJ’s Ang Probinsyano” na may average national TV rating na 39.2%. Kasalukuyang ipinagdiriwang ng programa ang una nitong anibersaryo sa ere at unang anibersaryo rin ng pagbabahagi nito ng makabuluhang mga aral sa mga manonood.
Sinundan naman ito ng bagong paborito sa weekend na “Pinoy Boyband Superstar” (34.5%), kung saan lumalaban ang mga gwapo at talented na mga binata para sa pangarap at pamilya, at ng fantasy drama na “Wansapanataym” (34.2%).
Nananatiling nangungunang newscast ang “TV Patrol” (33.1%) kumpara sa kalaban nitong “24 Oras” (22.6%)
Agad namang nakuha ng kakalunsad lang na “Magpahanggang Wakas” ang ikawalong pwesto sa average national TV rating na 25.2%. Inaabangan na nga ng sambayanan ang kahahantungan ng pag-iibang Aryann (Arci Munoz) at Waldo (Jericho Rosales).
Kabilang din sa top ten ang “MMK” (31.5%), “Goin Bulilit” (27.2%), at “Home Sweetie Home” (26.8%).
Samantala, mas patok naman sa mga manonood ang “It’s Showtime” at nagtala ito ng average national TV rating of 18.1% kontra “Eat Bulaga” na may 13.0%.
Pagdating naman sa online video-on-demand service na iWant TV, pinakapinanood ang “Till I Met You,” “Pinoy Big Brother Lucky Season 7,” “FPJ’s Ang Probinsyano,” “Doble Kara,” at “The Greatest Love.”
Mas tinututukan pa rin ang Primetime Bida ng ABS-CBN matapos itong pumalo sa national audience share na 49 kontra 33% ng GMA. Ang primetime ang pinakamahalagang timeblock dahil sa mga oras na ito may pinakamaraming nanonood kung kaya’t importante ito sa advertisers na naglalagay ng patalastas para maabot ang mas nakararaming Pilipino sa buong bansa.
Bukod sa primetime, namayagpag din ang ABS-CBN sa lahat ng time blocks nationwide noong Hulyo. Wagi ang ABS-CBN sa morning block (6AM to 12NN) sa audience share na 41% vs GMA na may 36%; sa noontime block (12NN to 3PM) kung saan nakatamo ito ng 45% kontra 34% ng GMA, at sa afternoon block (3PM to 6PM) kung saan pumalo ito sa 46% audience share vs GMA na may 34%.
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TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 46 |
| 2 | GMA | 34 |
| 3 | TV5 | 6 |
| Source: Kantar Media | ||
TABLE 2. NATIONAL PRIMETIME (6PM-12MN) TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 49 |
| 2 | GMA | 33 |
| 3 | TV5 | 7 |
| Source: Kantar Media | ||
TABLE 3. NATIONAL MORNING (6AM-12NN) TV VIEWERSHIP (URBAN AND RURAL) IN
SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 41 |
| 2 | GMA | 36 |
| 3 | TV5 | 4 |
| Source: Kantar Media | ||
TABLE 4. NATIONAL NOONTIME (12NN-3PM) TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 45 |
| 2 | GMA | 34 |
| 3 | TV5 | 5 |
| Source: Kantar Media | ||
TABLE 5. NATIONAL AFTERNOON (3PM-6PM) TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 46 |
| 2 | GMA | 34 |
| 3 | TV5 | 6 |
| Source: Kantar Media | ||
TABLE 6. TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 41 |
| 2 | GMA | 37 |
| 3 | TV5 | 6 |
| Source: Kantar Media | ||
TABLE 7. TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 55 |
| 2 | GMA | 26 |
| 3 | TV5 | 6 |
| Source: Kantar Media | ||
TABLE 8. TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 58 |
| 2 | GMA | 28 |
| 3 | TV5 | 5 |
| Source: Kantar Media | ||
TABLE 9. TOTAL DAY BALANCE LUZON TV VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 49 |
| 2 | GMA | 35 |
| 3 | TV5 | 5 |
| Source: Kantar Media | ||
TABLE 10. TOTAL DAY METRO MANILA VIEWERSHIP (URBAN AND RURAL) IN SEPT 2016 BY HOUSEHOLDS
| RANK | TV NETWORK | AUDIENCE SHARE IN % |
| 1 | ABS-CBN | 37 |
| 2 | GMA | 33 |
| 3 | TV5 | 5 |
| Source: Kantar Media | ||
TABLE 11. TOP 20 PROGRAMS IN SEPT 2016 (NATIONAL URBAN AND RURAL HOMES)
| Rank | Channel | Title | Rating in % |
| 1 | ABS-CBN | FPJ’S ANG PROBINSYANO | 39.2 |
| 2 | ABS-CBN | PINOY BOYBAND SUPERSTAR | 34.5 |
| 3 | ABS-CBN | WANSAPANATAYM | 34.2 |
| 4 | ABS-CBN | TV PATROL | 33.1 |
| 5 | ABS-CBN | MMK 25 | 31.5 |
| 6 | ABS-CBN | GOIN’ BULILIT | 27.2 |
| 7 | ABS-CBN | HOME SWEETIE HOME | 26.8 |
| 8 | ABS-CBN | MAGPAHANGGANG WAKAS | 25.2 |
| 9 | GMA | ENCANTADIA | 23.0 |
| 10 | GMA | 24 ORAS | 22.6 |
| 11 | ABS-CBN | TV PATROL WEEKEND | 22.0 |
| 12 | ABS-CBN | TILL I MET YOU | 21.8 |
| GMA | PEPITO MANALOTO ANG TUNAY NA KUWENTO | 21.8 | |
| 13 | ABS-CBN | RATED K HANDA NA BA KAYO? | 21.6 |
| 14 | GMA | MAGPAKAILANMAN | 21.1 |
| 15 | ABS-CBN | MINUTE TO WIN IT LAST MAN STANDING | 21.0 |
| 16 | GMA | ALYAS ROBIN HOOD | 20.4 |
| 17 | ABS-CBN | TUBIG AT LANGIS | 19.6 |
| 18 | ABS-CBN | IPAGLABAN MO | 19.3 |
| 19 | GMA | DESCENDANTS OF THE SUN | 19.1 |
| 20 | ABS-CBN | IT’S SHOWTIME (SATURDAY) | 18.7 |
About ABS-CBN Corporation
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.